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History of Pet Food at Virbac
Feeding them well... quite a story!
  1. 1989

    Nutrition for cats and dogs is included in our comprehensive approach to animal health
    Convinced that health begins with nutrition, Pierre-Richard Dick, a vet and founder of Virbac, buys Imperial Dog, a manufacturer of food for dogs, in the heart of the Camargue Natural Park, founded by veterinarian Jean Cathary. Whilst animal nutrition across the world often still consists of human leftovers, Virbac invests in highly evolved nutrition.

  2. 90s
  3. 1990

    Launch of a veterinary dry dog food in France
    From the early 90s we have had a presence in French veterinary clinics. Practitioners and animal owners discovered Imperial Dog, then Imperial Cat (1997), our first formulation developed to support cats and dogs throughout their lives. A few years later Virbac Consult Diet was also launched, with formulations for animals with health problems.

  4. 1997

    European launch
    As experts in health and well-being of cats and dogs, vets and vet nurses have always been at the heart of our approach to animal nutrition. Launches across Europe started following the success experienced in French practices.
    1997: Finland
    1999: Austria, Portugal and Switzerland
    2000: Belgium

  5. The Decade from 2000
  6. 2001

    Knowledge about animal nutrition is developing, as are our foods!
    Imperial Dog is giving way to Vet Complex. With Vet Complex 1 Dog (2001) and Vet Complex 1 Cat (2003), our new Lifestage and Clinical formulations are enriched with nutrients which contribute to animal health. Our Clinical range then caters for 80% of the health problems of cats and dogs. At the same time, our production teams have been perfecting manufacturing techniques and in 2003, our Camargue production unit was awarded ISO 9001 quality certification.

  7. 2005

    A success story! The global extension continues.
    Throughout the first decade of the 21st century we continued our expansion in a growing number of European countries. From 2005, our diets were also sold in the Middle East and Asia. 

    2002: Poland
    2003: The Netherlands
    2005: Spain, Israel and Japan
    2006: Bulgaria
    2009: Great Britain and Lebanon

  8. 2010

    A New Wave of Innovation
    As knowledge on animal nutrition continues to improve, we strengthened our team of animal nutrition experts. A formulation high in protein and low in carbohydrate is Virbac's focus, to match the latest research. Five years later, VETERINARY HPM® is born.

  9. The Decade from 2010
  10. 2011

    Our Cat and Dog Foods Win Over Latin America
    Throughout the decade, Virbac's animal nutrition continued its development in Europe and launched in Latin America.

    2011: Hungary, Mexico and Costa Rica
    2012: Denmark and Romania
    2014: Tunisia

  11. 2015

    A key innovation to better meet the nutritional needs of carnivores
    After five years in development, we launched VETERINARY HPM®, a new Lifestage range based on a radically new formulation concept. Formulated in accordance with the nature of domestic carnivores, thanks to a low carbohydrate, high protein formulation (90% of animal origin), the range offers dog and cat food adapted to their age, size, and neutering status.

  12. 2016

    Our Diets Are Popular With Cat and Dog Owners!
    VETERINARY HPM® Adult Small & Toy was tested by the independent organisation and the top consumer association in France, UFC-Que Choisir. It was scored at 16.4/20 and was described as one of the "best choices" among the twenty complete dog foods. In 2017, VETERINARY HPM® Adult with Salmon Neutered & Entire Cat scored 17.5/20, placing it among the "best choices" of the thirteen dry cat foods analysed by the National Institute of Consumption (INC).

  13. 2017

    The VETERINARY HPM® Range is Expanding
    Following the success of the Lifestage range, the VETERINARY HPM® Range is expanding: a comprehensive clinical range allows us to meet nutritional needs related to specific health disorders, without forgetting about their carnivorous nature.

  14. 2021

    The Virbac webshop to purchase VETERINARY HPM® online
    2021 saw the launch of the webshop to enable customers to purchase their pet food online. Brought about by the demand for convenient delivery and the impact of the covid-19 pandemic the Virbac webshop provides a vital service to customers who might not be able to get to their veterinary practice to collect their VETERINARY HPM®.

  15. 2022

    Launch of 2 New VETERINARY HPM® Wet Diets
    2022 saw the launch of two new VETERINARY HPM® wet diets for cats, Adult Neutered Cat with Salmon and Urology Cat. Our new complete wet diets offer delicious chunks in gravy with a high protein content and high quality ingredients, which can be fed alone or together with our cat dry diets. In keeping with the VETERINARY HPM® philosophy, the wet diets are formulated to be closest to the needs of cats as carnivores, with 90% animal-based ingredients from pork, chicken and salmon.