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Our VETERINARY HPM™ Clinical Diets Have Arrived!

Friday, April 07, 2017 


Our VETERINARY HPM™ Clinical Diets Have Arrived!

Following the successful launch of our VETERINARY HPM™ Lifestage Diets last year, we’re delighted to announce the arrival of VETERINARY HPM™ Clinical Diets.

The new VETERINARY HPM™ Clinical Diets are based on a formulation which is high in protein and low in carbohydrate, of which 90% of the protein is of animal origin, providing clinical nutrition closest to the needs of dogs and cats as carnivores. The range provides advanced nutritional management through Virbac’s innovative Veterinary Global Care approach, which goes beyond the management of the primary condition to support concurrent conditions, restore body composition and provide additional health benefits.

The VETERINARY HPM™ Clinical Diets are offered as a comprehensive yet compact range to enable you to meet the main nutritional needs encountered in practice with just 15 products, whilst also reducing your stock-holding requirements. Importantly, the range is complemented by a support package which reflects our ‘pro-veterinary’ strategy, to assist veterinary practices in growing and retaining their pet food business.

We regularly hear from practices who are frustrated at working hard to promote diets only to lose the sale to alternative channels.  This does not have to be the case, and we would encourage practices in this situation to speak to their Virbac Territory Manager to see how we can help.  We’re really excited to introduce our new VETERINARY HPM™ Clinical Diets to the profession as a genuine advancement in clinical nutrition.


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